How video clips on social media have emerged as significant platforms in the 2024 campaign.  

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CNN in New York —. Some of the most influential individuals in this year’s election cycle are the video clippers. They spend countless hours observing campaign events and cable news broadcasts, searching for highlight moments that can be clipped and shared with millions on social media. Both Vice President Kamala Harris and former President Donald Trump have teams dedicated to this task. Similarly, external political organizations such as American Bridge 21st Century, a liberal super PAC, also engage in this. The most influential video creators are often individuals who work independently from home, influencing the news cycle one concise clip at a time. Trump’s rally on Sunday at Madison Square Garden, which included extreme and hateful rhetoric, was a recent example of this video-clipping trend. Racist and offensive remarks made by some early speakers at the event were highlighted and shared by well-known X users such as @Acyn and Aaron Rupar. Both accounts, for example, shared videos of comedian Tony Hinchcliffe comparing Puerto Rico to a “floating island of trash.” The videos became widely popular, and Kamala Harris’s campaign took advantage of this by highlighting the vice president’s commitment to assisting Puerto Ricans. Earlier in the day, Harris had announced the formation of a task force focused on creating an opportunity economy for the island. On Sunday night, several Puerto Rican celebrities expressed their support for Harris, and some also shared the controversial clip featuring Hinchcliffe. Related article: Trump supporters unleashed racist and vulgar insults aimed at Harris and Democrats during a rally in New York City.

 

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