CNN in New York —. People seem to love the Big Smasher burger, $503 margaritas, and Triple Dipper platters at Chili’s. Brinker International, the parent company of Chili’s, announced a 14% rise in same-store sales and a 6.5% increase in customer traffic, as the chain effectively competes with fast food rivals and features menu items that have become popular on TikTok. The increasing prices of fast food led to an advertising push for Chili’s $10.99 Big Smasher, which competes with McDonald’s Big Mac and has proven to be a major draw for customers, according to Brinker CEO Kevin Hochman during the company’s earnings call on Wednesday. Brinker (EAT) shares jumped 9% in midday trading and have surged an impressive 150% this year. Chili’s introduced the $10.99 Big Smasher meal deal in April, highlighting that it contains “twice the beef of a Big Mac and flavors that fast food enthusiasts will appreciate.” The meal features unlimited refills of a non-alcoholic beverage, endless chips with salsa, and french fries. This offer has been so popular that it has been extended once more and will run through next year, as “customers are looking for value after their holiday expenses,” he mentioned, adding that customers are commenting to staff that the “burger looks exactly like the advertisement.” Chili’s has also found success with its Triple Dipper platter, allowing customers to select three appetizers and sauces for under $20. The meal deal currently constitutes 11% of Chili’s business, with sales increasing by 70% in the past year. Hochman mentioned that the Triple Dipper is “highly appealing to younger customers who enjoy more variety, customization, and unique flavors through our extensive range of dips.” The Triple Dipper is a favorite on TikTok, where customers share videos of their combos and express their excitement about it. Chili’s $6 monthly margaritas are attracting customers, especially its “Witches Brew” for October, which has turned out to be “one of the best-selling promotional margaritas ever,” he stated. A new $10 margarita made with Don Julio is drawing in more upscale customers. According to a recent report from Placer, Chili’s emphasis on being budget-friendly and trendy demonstrates the wide-ranging appeal of the restaurant chain.
